Mia Bøhme Smith in

Mia Bøhme Smith

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Leder i Marketing | Branding & MarCom at PFA
📍 Copenhagen, Capital Region of Denmark, Denmark

Mia Bøhme Smith is a passionate marketing leader at PFA with over 15 years of experience building some of Denmarks strongest brands. A graduate of Copenhagen Business School, she has a proven track record in brand strategy and communications, recently leading her team to create an award-winning podcast.

Outside of her marketing role, Mia is dedicated to fostering new talent. She has served as a long-term volunteer mentor for students at her alma mater, Copenhagen Business School, demonstrating a commitment to giving back to her professional community.

Her teams podcast, "Den lyse side, " won "Podcast of the Year" at the 2024 Clever Content Awards.

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Experience
19 Years
Current Role
Leder i Marketing | Branding & MarCom
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mia cares about

Content Marketing
She actively promotes and celebrates the success of PFA's podcast "Den lyse side, " which recently won an award for "Podcast of the Year. "
Brand Strategy
Her career progression includes roles like Senior Brand Strategist and leadership positions in Branding & MarCom at both PFA and Tryg.
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Career

Work history

5-2025
Leder i Marketing | Branding & MarCom
PFA
4-2024 - 8-2025
Senior Brand Strateg
PFA
4-2023 - 4-2024
Marketingchef
PFA
3-2022 - 4-2023
Leder i Marketing | Branding & MarCom @Tryg Forsikring
Tryg
8-2018 - 4-2023
Projektleder, Marketing Projects
Tryg
In the press

Media appearances

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Education
2003 - 2009
M.Sc. in Communications and Business Administration
Copenhagen Business School
2003 - 2006
B.Sc. in Communications and Business Administration
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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