Mia Bøhme Smith

Observer
DISC Type : ci

Leder i Marketing | Branding & MarCom at PFA

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mia Bøhme Smith is a passionate marketing leader at PFA with over 15 years of experience building some of Denmarks strongest brands. A graduate of Copenhagen Business School, she has a proven track record in brand strategy and communications, recently leading her team to create an award-winning podcast.

Outside of her marketing role, Mia is dedicated to fostering new talent. She has served as a long-term volunteer mentor for students at her alma mater, Copenhagen Business School, demonstrating a commitment to giving back to her professional community.

Her teams podcast, "Den lyse side, " won "Podcast of the Year" at the 2024 Clever Content Awards.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Content Marketing
She actively promotes and celebrates the success of PFA's podcast "Den lyse side, " which recently won an award for "Podcast of the Year. "
Brand Strategy
Her career progression includes roles like Senior Brand Strategist and leadership positions in Branding & MarCom at both PFA and Tryg.
Mental Well-being
The podcast she champions focuses on people overcoming major life crises, indicating a professional and personal interest in resilience and well-being.

Media Appearances

Mia has no verified media appearances

Work History

5-2025
Leder i Marketing | Branding & MarCom at PFA
4-2024 - 8-2025
Senior Brand Strateg at PFA
4-2023 - 4-2024
Marketingchef at PFA
3-2022 - 4-2023
Leder i Marketing | Branding & MarCom @Tryg Forsikring at Tryg
8-2018 - 4-2023
Projektleder, Marketing Projects at Tryg

Education

2003 - 2009
M.Sc. in Communications and Business Administration from Copenhagen Business School
2003 - 2006
B.Sc. in Communications and Business Administration from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Leder i Marketing | Branding & MarCom at PFA
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Insights For Selling To Mia Bøhme

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mia Bøhme is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mia Bøhme

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mia Bøhme move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Mia Bøhme take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mia Bøhme

Personality Compatibility


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