Micah Peterson

Commander
DISC Type : D

Chief Product Officer at moneyGenius (formerly WeyMedia)

Saint John, New Brunswick, Canada

Overview

Micah Peterson is the Chief Product Officer at moneyGenius, focusing on helping Canadians with their personal finances. A knowledge management expert with a KCS certification and a Computer Science degree from the University of New Brunswick, he has a history of developing patented software and evangelizing products. People describe him as knowledgeable, innovative, and creative.

Outside of work, Micah is a father to seven children and is active in his local community, advocating for educational programs. He is involved with his local church and, in his free time, enjoys the challenge of solving a Rubiks Cube.

Unique Fact: Micah is a father of seven and enjoys solving Rubiks Cubes in his spare time.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Canadian Fintech
As CPO of moneyGenius, he is dedicated to creating financial tools and resources that help Canadian consumers keep more of their money.
Knowledge Management
He is a certified Knowledge-Centered Services (KCS) expert with over 15 years of experience helping companies transform their knowledge management systems.
Product Evangelism
His past roles included Chief Product Evangelist and VP of Product, where he was responsible for aligning roadmaps and promoting the product at events.

Media Appearances

Micah has no verified media appearances

Work History

3-2024
Chief Product Officer at moneyGenius (formerly WeyMedia)
9-2023 - 4-2024
Chief Product Evangelist at ProcedureFlow
4-2015 - 9-2023
VP of Product Management at ProcedureFlow
10-2013 - 3-2015
Head of Customer Development - ProcedureFlow at Innovatia
5-2012 - 5-2013
Founder at Twofowzand

Education

2000 - 2005
Bachelor of Computer Science from University of New Brunswick
1997 - 2000
Education details unavailable from Rothesay High School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Saint John, New Brunswick, Canada Job Level : Leadership Designation : Chief Product Officer at moneyGenius (formerly WeyMedia)
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Insights For Selling To Micah

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Micah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Micah

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Micah move?

  • If convinced, they can reach decisions quite fast.
  • Can Micah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Micah

Personality Compatibility


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