Michael A. Rivera MBA, CALM in

Michael A. Rivera MBA, CALM

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National Sales Director at Pacifica Companies
📍 San Antonio, Texas Metropolitan Area, United States

Michael is a healthcare executive with over 15 years of experience in operational excellence and leadership development. The founder of Shyfts and former National Sales Director at Pacifica Companies, he drove $71. 6M in revenue. He holds an MBA from the University of the Incarnate Word. Colleagues describe him as intelligent, sincere, and inspiring.

Outside of his corporate roles, Michael is the Co-Owner of R2 Ranch Performance Horses, reflecting a deep personal passion for ranching and equestrian activities. He is also actively involved in his local business community as a board member for the Global Chamber in San Antonio, where he serves as Chairman of the Membership Committee.

Unique fact: Michael is also known as "The Market Cowboy, " combining his business acumen with his passion for performance horses.

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Experience
10 Years
Current Role
National Sales Director
Job Level
Mid-senior
Location
San Antonio, Texas Metropolitan Area, United States
Personality Overview

How Michael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

Healthcare Leadership
His career is focused on developing healthcare professionals into effective leaders, improving team performance, and driving organizational growth in the senior care sector.
Operational Excellence
He emphasizes improving workflows and communication to increase retention and has a proven track record of driving an average NOI margin of 36. 55%.
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Career

Work history

8-2025
National Sales Director
Pacifica Companies
8-2021 - 8-2025
Regional Director
Pacifica Companies
7-2018 - 8-2021
Executive Director
Pacifica Companies
4-2024
Founder
Shyfts
12-2017
Co-Owner
R2 Ranch Performance Horses
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2013
Master of Business Administration (MBA)
University of the Incarnate Word
2007 - 2011
Bachelor of Business Administration (BBA)
University of the Incarnate Word
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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