Michael A. Rivera MBA, CALM

Doer
DISC Type : ds

National Sales Director at Pacifica Companies

San Antonio, Texas Metropolitan Area, United States

Overview

Michael is a healthcare executive with over 15 years of experience in operational excellence and leadership development. The founder of Shyfts and former National Sales Director at Pacifica Companies, he drove $71. 6M in revenue. He holds an MBA from the University of the Incarnate Word. Colleagues describe him as intelligent, sincere, and inspiring.

Outside of his corporate roles, Michael is the Co-Owner of R2 Ranch Performance Horses, reflecting a deep personal passion for ranching and equestrian activities. He is also actively involved in his local business community as a board member for the Global Chamber in San Antonio, where he serves as Chairman of the Membership Committee.

Unique fact: Michael is also known as "The Market Cowboy, " combining his business acumen with his passion for performance horses.

Personality Overview

Risk-Accepting

Strategic Planner

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Healthcare Leadership
His career is focused on developing healthcare professionals into effective leaders, improving team performance, and driving organizational growth in the senior care sector.
Operational Excellence
He emphasizes improving workflows and communication to increase retention and has a proven track record of driving an average NOI margin of 36. 55%.
Performance Horses
As the Co-Owner of R2 Ranch Performance Horses, he has a clear personal and business interest in the equestrian world.

Media Appearances

Michael has no verified media appearances

Work History

8-2025
National Sales Director at Pacifica Companies
8-2021 - 8-2025
Regional Director at Pacifica Companies
7-2018 - 8-2021
Executive Director at Pacifica Companies
4-2024
Founder at Shyfts
12-2017
Co-Owner at R2 Ranch Performance Horses

Education

2011 - 2013
Master of Business Administration (MBA) from University of the Incarnate Word
2007 - 2011
Bachelor of Business Administration (BBA) from University of the Incarnate Word

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Antonio, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : National Sales Director at Pacifica Companies
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Insights For Selling To Michael A.

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael A. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michael A.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michael A. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michael A. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michael A.

Personality Compatibility


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