Michael Burgi

Inspirer
DISC Type : id

Senior editor, media buying and planning at Digiday

Matawan, New Jersey, United States

Overview

Michael has no verified overview

Personality Overview

Fast Adopter

Confident & Optimistic

Charming & Persuasive

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

4-2021
Senior editor, media buying and planning at Digiday
5-2017 - 9-2020
Senior Vice President at DiGennaro Communications
12-2014 - 4-2017
Director of editorial partnerships at Adweek
1-2013 - 12-2014
Features editor at Adweek
3-2011 - 1-2012
Senior VP, Director of Global Communications at Starcom MediaVest Group

Education

1985 - 1987
BA from New York University
1983 - 1985
Education details unavailable from Bard College

More Information

Social Presence :

Prographics :

Exp : 36 Location : Matawan, New Jersey, United States Job Level : N/A Designation : Senior editor, media buying and planning at Digiday
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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