Michael Carlsen

Critic
DISC Type : C

Kommunikationsdirektør at Sampension

Denmark

Overview

Michael is the Communications Director at Sampension, leveraging extensive experience from the investment management and non-profit sectors. His expertise spans crisis management, public affairs, and corporate communications, supported by a Master of Science in Economics and Management from Aarhus University. He has a strong record of leading communications at organizations like TrygFonden and PensionDanmark.

He values a positive and collaborative work environment, emphasizing the importance of team engagement, humor, and a healthy work-life balance. Michael shows a clear passion for social causes, actively encouraging support for initiatives that promote community and inclusivity for everyone. His focus is on people-centric communication and fostering strong teams.

When hiring, he prioritizes strong writing skills over formal experience, humorously noting he would have otherwise "hired a chatbot. "

Personality Overview

Precise

Negotiator

Information Seeker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Financial Communications
As communications director for pension funds like Sampension and PensionDanmark, he is deeply involved in communicating complex financial information to customers and the public.
Work-Life Balance
In a hiring post, he explicitly states that good humor and a healthy work-life balance are essential components of his team's culture.
Crisis Management
His professional profile lists crisis management as a key skill, honed through his leadership roles in high-stakes industries like investment and insurance.

Media Appearances

Michael has no verified media appearances

Work History

5-2021
Kommunikationsdirektør at Sampension
10-2019 - 3-2021
Kommunikationsdirektør at TrygFonden
1-2016 - 9-2019
Head of Communications at TryghedsGruppen
8-2010 - 12-2015
Director of Press and Communications at PensionDanmark
6-2007 - 5-2010
Director of Infrastructure Policies at The Confederation of Danish Industry

Education

1989 - 1995
Master of Science in Economics and Management from Aarhus University
1987 - 1988
Journalism from Swedish School of Journalism

More Information

Social Presence :

Prographics :

Exp : 30 Location : Denmark Job Level : N/A Designation : Kommunikationsdirektør at Sampension
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Michael

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michael

Personality Compatibility


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