Michael Durand

Examiner
DISC Type : cs

Director of Sales - Higher Education East at CDW•G

Shelton, Connecticut, United States

Overview

Michael Durand is a dedicated technology sales leader at CDW-G, where he has focused on the higher education sector since 2007. As Director of Sales for the East region, he helps universities use technology to improve learning and operational efficiency. He holds a B. S. in Marketing from Quinnipiac University.

He recently obtained an NVIDIA AI Advisor - Sales certification, demonstrating a commitment to staying current with emerging technologies impacting education.

Personality Overview

Process Oriented

Late Adopter

Overcautious

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Higher Education IT
Leads CDW-G's higher education sales team for the East region, frequently speaking on topics like device lifecycle management and creating seamless learning experiences for universities.
AI in Education
Recently earned a certification as an NVIDIA AI Advisor and participated in panels discussing how universities can leverage Large Language Models for a competitive advantage.
Supplier Diversity
Advocates for integrating DEI into university procurement strategies, emphasizing the importance of leadership commitment to create sustainable supplier diversity programs.

Media Appearances

Michael has no verified media appearances

Work History

7-2019
Director of Sales - Higher Education East at CDW•G
4-2018 - 6-2019
Senior Manager Field Education Sales - East at CDW•G
2-2013 - 4-2018
Regional Sales Manager at CDW•G

Education

2003 - 2007
Bachelor's from Quinnipiac University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Shelton, Connecticut, United States Job Level : Mid-senior Designation : Director of Sales - Higher Education East at CDW•G
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Michael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Michael take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Michael

Personality Compatibility


Other CDW•G Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.