Michael Edgerley

Enigma
DISC Type : icd

Chief Marketing Officer at LivReal

Brookline, Massachusetts, United States

Overview

Michael has no verified overview

Personality Overview

Hard To Convince

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

3-2026
Chief Marketing Officer at LivReal
10-2025 - 3-2026
Director of Property Management at Edge Property LLC
10-2024
Co-Founder at LivReal
6-2024 - 10-2025
Associate at Edge Property LLC
6-2023 - 10-2023
Product Specialist at Beat the Book Inc

Education

2019 - 2023
Education details unavailable from Boston College Carroll School of Management
9-2013 - 6-2019
Education details unavailable from Noble and Greenough School

More Information

Social Presence :

Prographics :

Exp : 2 Location : Brookline, Massachusetts, United States Job Level : Leadership Designation : Chief Marketing Officer at LivReal
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michael

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michael take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michael

Personality Compatibility


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