Michael Every

Enthusiast
DISC Type : i

Vice President - Marketing & Ecommerce at Fleet Farm

Eau Claire, Wisconsin, United States

Overview

Michael has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Optimistic

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

9-2025
Vice President - Marketing & Ecommerce at Fleet Farm
11-2022 - 7-2023
Senior Merchant - Cabinets and Appliances at Menards
11-2022 - 11-2022
Senior Buyer - Cabinets and Appliances at Menards
6-2016 - 11-2022
Marketing Manager at Menards
10-2014 - 6-2016
Senior Buyer at Menards

Education

2002 - 2006
Bachelor of Business Administration (B.B.A.) from University of Wisconsin-Green Bay

More Information

Social Presence :

Prographics :

Exp : 22 Location : Eau Claire, Wisconsin, United States Job Level : Senior Designation : Vice President - Marketing & Ecommerce at Fleet Farm
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Michael take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Michael

Personality Compatibility


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