Michael Farmer in

Michael Farmer

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Columnist at Substack: C-Suite Blues
📍 New York City Metropolitan Area, United States

Michael Farmer is an acclaimed author, columnist, and Chairman & CEO of Farmer & Company, focusing on improving brand performance. A former director at Bain & Company and consultant at BCG, he holds an MBA with highest honors from Harvard Business School and an A. B. from Princeton University.

Outside of his extensive professional life, Michael has lived and worked in numerous countries including Brazil, France, and Germany. He enjoys practicing piano, hot yoga, going to the gym, taking language lessons, and visiting France as often as possible.

He served for five years as an officer in the US Navy, first aboard destroyers and subsequently as a Professor of Naval Science at Iowa State University.

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Experience
32 Years
Current Role
Columnist
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michael cares about

Ad Industry Decline
Author of "Madison Avenue Manslaughter, " he critically diagnoses the issues of fee-cutting clients, profit-hungry owners, and declining agency performance.
Agency Remuneration
Advocates for transforming agency compensation models, moving away from hourly billing to frameworks based on scope of work, size, and characteristics.
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Career

Work history

5-2020
Columnist
Substack: C-Suite Blues
11-1990
Chairman & CEO
Farmer & Company LLC
1-2016
Adjunct Professor
City University of New York City College
9-2021 - 6-2023
Author
Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business
6-2019
Author
Madison Avenue Manslaughter, 3rd Edition (the book)
In the press

Media appearances

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Education
M.B.A. with highest honors
Harvard Business School
A.B. cum laude
Princeton University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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