Michael Foltzer

Trailblazer
DISC Type : DI

Director of User Experience at PracticeTek

Carlsbad, California, United States

Overview

Michael is the Director of User Experience at PracticeTek, where he leads product innovation and user experience strategy, with a focus on integrating generative AI. A graduate of The Art Institute of Philadelphia, he is described by colleagues as a creative, supportive, and visionary leader.

Outside of his professional life, Michael enjoys spending time with his wife and their two French bulldogs. His personal hobbies include surfing, traveling, collecting vinyl records, and home-brewing beer, reflecting his creative and active lifestyle in San Diego.

He has worked with world-renowned brands, including branding Red Bulls High Performance division and designing an event app for GoPro.

Personality Overview

Assertive

Achievement-Oriented

Persuasive

They do not mind taking risks and can make hard decisions, if necessary.  They will fight for you if they come to believe in you. They like to keep things under control.

Topics They Care About

AI in HealthTech
He is actively involved in implementing AI features at PracticeTek, such as an AI Scribe tool to improve efficiency for chiropractors.
User-Centric Design
His entire career focuses on balancing business goals with user needs, and he recently posted about the significant impact of "Good UX" on users.
Design Leadership
Praised for his mentorship in recommendations, he is focused on expanding his design team at PracticeTek and frequently posts about hiring new talent.

Media Appearances

Michael has no verified media appearances

Work History

Director of User Experience at PracticeTek
7-2025
Director Of Product Design & Creative Direction at Slickdeals
Director Of User Experience at Miva, Inc.
Owner + Designer at Michael Foltzer Co
Director of Product Design at Hoverstate

Education

Bachelor of Arts - BA from The Art Institute of Philadelphia
SEO Certification from University of San Diego

More Information

Social Presence :

Prographics :

Exp : N/A Location : Carlsbad, California, United States Job Level : Mid-senior Designation : Director of User Experience at PracticeTek
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Michael take some risk or not?

  • They can take risks if necessary.

You And Michael

Personality Compatibility


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