Michael Freter

Questioner
DISC Type : c

Senior Director Sales at Integrated Systems Events GmbH

Düsseldorf, North Rhine-Westphalia, Germany

Overview

Michael Freter is a Senior Director of Sales at Integrated Systems Events with over 30 years of management experience in international publishing and exhibitions. He is also the founder of the Global Executive Network. Colleagues describe him as a passionate, charismatic, and result-oriented leader.

As a dedicated international networker, he focuses on curating experiences and facilitating connections between global leaders to envision the future. His work involves extensive travel and organizing large-scale events, which aligns with his passion for building international relations and fostering communities.

He founded the PSI Sustainability Awards, demonstrating a long-standing commitment to sustainability within the exhibition industry.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Executive Networking
He founded the Global Executive Network and serves as its Chief Networking Officer, focusing on connecting global leaders.
Sustainable Events
He founded the PSI Sustainability Awards and recently highlighted an initiative to upcycle old event banners into bags.
Future of Exhibitions
His career is dedicated to the events industry, and he frequently posts about the record-breaking success and innovation at shows like Integrated Systems Europe (ISE).

Media Appearances

Michael has no verified media appearances

Work History

3-2022
Senior Director Sales at Integrated Systems Events GmbH
1-2022
GXN CNO (Chief Networking Officer) at Global Executive Network
6-2021 - 4-2022
Adviser / Contractor at Freelance
6-2008 - 5-2021
General Manager at Reed Exhibitions Germany
1-2005 - 5-2008
General Manager Sales & Marketing at LexisNexis Germany

Education

1982 - 1988
Master's degree from University of Augsburg
1968 - 1982
Abitur from Grundschule Lindau, Bodenseegymnasium Lindau

More Information

Social Presence :

Prographics :

Exp : 32 Location : Düsseldorf, North Rhine-Westphalia, Germany Job Level : Senior Designation : Senior Director Sales at Integrated Systems Events GmbH
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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