Michael Goon

Commander
DISC Type : D

Vice President, Marketing at Cirkul

New York, New York, United States

Overview

Michael has no verified overview

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

10-2025
Vice President, Marketing at Cirkul
6-2023 - 8-2025
Director, Brand Marketing | Cutwater Spirits at Anheuser-Busch
6-2020 - 6-2023
Director, Marketing Communications | Bud Light Family at Anheuser-Busch
1-2019 - 6-2020
Director, Communications | Better World at Anheuser-Busch
8-2017 - 1-2019
Vice President at United Entertainment Group

Education

Bachelor's Degree from Albright College
Certificate in Digital Marketing Strategy from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Marketing at Cirkul
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Michael take some risk or not?

  • The risks don’t matter much to them.

You And Michael

Personality Compatibility


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