Michael Haggarton, MBA

Researcher
DISC Type : Cs

Associate Director, Digital Experience at University of Utah Health

Layton, Utah, United States

Overview

Michael Haggarton is the Associate Director of Digital Experience & Strategy at University of Utah Health, where he leads the digital product development lifecycle. He oversees the web infrastructure for over 30, 000 webpages, focusing on user experience for patients, faculty, and students. Michael holds an MBA from the University of Utah.

His personal interests include affiliations with The Church of Jesus Christ of Latter-day Saints and the broader University of Utah community. He has spent his entire recent career within the University of Utah system, reflecting a strong connection and commitment to the institution and its values.

He has progressed from a Front End Web Developer to an Associate Director all within University of Utah Health.

Personality Overview

Perfectionist

Self-Disciplined

ROI Seeker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Digital Patient Experience
He focuses on ensuring patients encounter a uniform and consistent digital experience when accessing care services across the university's health system.
Large-Scale Web Infrastructure
His team is responsible for managing the extensive web infrastructure for 30, 000 University of Utah Health webpages, utilizing the Drupal CMS.
University Web Governance
As a voting member of the university's Enterprise Web Advisory Council (EWAC), he helps shape campus-wide web strategy and policy.

Media Appearances

Michael has no verified media appearances

Work History

3-2023
Associate Director, Digital Experience at University of Utah Health
8-2017 - 3-2023
Manager - Web Development | UX | UI at University of Utah Health
4-2008 - 8-2017
Front End Web Developer at University of Utah Health
9-2005 - 4-2008
Quality Assurance Engineer at Wavelink

Education

2018 - 2020
Master of Business Administration - MBA from University of Utah - David Eccles School of Business
2003 - 2005
Bachelor's degree from University of Utah

More Information

Social Presence :

Prographics :

Exp : 20 Location : Layton, Utah, United States Job Level : Mid-senior Designation : Associate Director, Digital Experience at University of Utah Health
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Michael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Michael take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Michael

Personality Compatibility


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