Michael Karg, PhD

Initiator
DISC Type : Di

CEO WPP Media Europe at WPP Media

London, England, United Kingdom

Overview

As CEO of WPP Media Europe, Michael Karg is a senior executive with over 25 years of global experience in digital strategy, P&L leadership, and M&A. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard. Colleagues describe him as intellectual, visionary, and decisive.

Originally from Austria, Michael has an extensive international career, having worked in the US, Europe, and Asia. His publications and discussions reveal a keen interest in the evolution of media, focusing on how data and analytics can prove advertisings value and drive business growth for global brands.

He was named one of the "Top 100 Heads" in German marketing and media by the industry publication W&V.

Personality Overview

Friendly Challenger

Confident

Risk-Accepting

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Retail Data Integration
He recently launched a key partnership with Salling Group, Denmark's largest retailer, to integrate extensive first-party retail data into WPP Media's commerce solutions.
Future of Agencies
He is a frequent panelist at major conferences like DMEXCO, discussing the impact of AI, evolving client-agency partnership models, and new metrics for measuring media success.
Marketing Analytics
His background as CEO of Ebiquity, a leading marketing analytics consultancy, gives him deep expertise in media auditing and optimizing marketing investments for top global advertisers.

Media Appearances

Michael has no verified media appearances

Work History

3-2025
CEO WPP Media Europe at WPP Media
11-2021 - 3-2025
Global Chief Operating Officer at Mindshare
1-2020 - 12-2021
Independent Consultant at Self-employed
1-2016 - 12-2019
Chief Executive Officer (LON: EBQ) at Ebiquity plc
9-2013 - 6-2017
Non-Executive Director of the Board (NASDAQ: TZOO) at Travelzoo

Education

1994 - 2001
PhD from University of St.Gallen
1999 - 2000
Visiting Fellow from Harvard University

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : CEO WPP Media Europe at WPP Media
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Michael

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Michael take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Michael

Personality Compatibility


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