Michael Karg, PhD in

Michael Karg, PhD

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CEO WPP Media EMEA at WPP Media
📍 London, England, United Kingdom

As CEO of WPP Media Europe, Michael Karg is a senior executive with over 25 years of global experience in digital strategy, P&L leadership, and M&A. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard. Colleagues describe him as intellectual, visionary, and decisive.

Originally from Austria, Michael has an extensive international career, having worked in the US, Europe, and Asia. His publications and discussions reveal a keen interest in the evolution of media, focusing on how data and analytics can prove advertisings value and drive business growth for global brands.

He was named one of the "Top 100 Heads" in German marketing and media by the industry publication W&V.

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Current Role
CEO WPP Media EMEA
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Michael cares about

Retail Data Integration
He recently launched a key partnership with Salling Group, Denmark's largest retailer, to integrate extensive first-party retail data into WPP Media's commerce solutions.
Future of Agencies
He is a frequent panelist at major conferences like DMEXCO, discussing the impact of AI, evolving client-agency partnership models, and new metrics for measuring media success.
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Career

Work history

5-2026
CEO WPP Media EMEA
WPP Media
3-2025 - 5-2026
CEO WPP Media Europe
WPP Media
11-2021 - 3-2025
Global Chief Operating Officer
Mindshare
1-2020 - 12-2021
Independent Consultant
Self-employed
1-2016 - 12-2019
Chief Executive Officer (LON: EBQ)
Ebiquity plc
In the press

Media appearances

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Education
1994 - 2001
PhD
University of St.Gallen
1999 - 2000
Visiting Fellow
Harvard University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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