Michael Knapp

Commander
DISC Type : D

Founder & CAIO at MiniMBAi

Stuttgart Region, Germany

Overview

Michael is a fractional CMO with over 25 years of experience, specializing in AI-driven marketing and digital transformation for tech companies. As the Founder & CAIO of MiniMBAi and a GTM Advisor, he helps businesses integrate modern AI with legacy systems. He holds a Certificate in Disruptive Strategy from Harvard Business School Online.

Colleagues describe him as an innovator with exceptional strategic thinking and a deep understanding of omnichannel marketing.

He co-founded MiniMBAi, a six-week program designed to teach experienced, "pre-AI" B2B marketing leaders how to deliver measurable impact with artificial intelligence.

Personality Overview

Very Quick

Risk-Taker

Decisive

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Practical AI Integration
He focuses on bridging the gap between traditional marketing and AI, teaching teams how to use AI as a practical tool for measurable results rather than just experimenting.
Marketing Transformation
His career is centered on leading companies and their reseller organizations through complete marketing overhauls to increase pipeline and efficiency.
B2B Go-To-Market
As a GTM advisor for multiple tech firms, he is focused on helping companies and their ecosystems scale faster and drive measurable outcomes.

Media Appearances

Michael has no verified media appearances

Work History

3-2026
Founder & CAIO at MiniMBAi
10-2025
GTM Advisor EMEA at Inovient.io
6-2024
Business Maker at Lemon Operations
6-2025
Associate Go-To-Market Strategy for Tech, Industry Innovators and Startups at Pangea Summit
4-2025
Member at European Champions Alliance

Education

3-2022 - 5-2022
Education details unavailable from Harvard Business School Online
2020 - 2020
Certificate in Disruptive Strategy from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 31 Location : Stuttgart Region, Germany Job Level : Leadership Designation : Founder & CAIO at MiniMBAi
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If convinced, they can reach decisions quite fast.
  • Can Michael take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Michael

Personality Compatibility


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