Michael Knapp

Observer
DISC Type : ci

Head of Marketing EMEA, Lufthansa Group at Lufthansa

Munich, Bavaria, Germany

Overview

Michael Knapp is a seasoned marketing leader, currently serving as the Head of Marketing for the EMEA region at Lufthansa Group. His career with the airline spans multiple continents and roles, including Director of B2C Marketing in Asia Pacific. He holds a degree in Business Administration and Management from the University of Greenwich.

Michael appears to have a strong connection to Italy and its culture, particularly through his professional involvement with Lufthansas sponsorship of the Italian national football team. This suggests a passion for leveraging sports partnerships and brand engagement in his marketing strategies.

He has built his entire career within the Lufthansa Group, progressing from an Account Manager to a continental marketing head.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Airline Marketing
As Head of Marketing for a major airline group, he focuses on strategies for brand positioning, customer acquisition, and loyalty in the competitive aviation industry.
Sports Sponsorships
He has shown pride in Lufthansa's partnership with the Italian national football team, indicating an interest in leveraging sports marketing for brand visibility.
Team Development
He actively posts about hiring for his teams in Europe, from internships in Munich to management roles in Stockholm, showing a focus on building talent.

Media Appearances

India is a very important market for us: Michael Knapp, Lufthansa. Featured in Exchange4Media

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Work History

1-2022
Head of Marketing EMEA, Lufthansa Group at Lufthansa
3-2017 - 12-2021
Director B2C Marketing Asia Pacific, Lufthansa Group at Lufthansa
2-2013 - 2-2017
Senior Marketing Manager Greater China at Lufthansa
6-2007 - 2-2013
Global Key Account Manager at Lufthansa
5-2005 - 5-2007
Account Manager at Lufthansa

Education

1999 - 2004
Education details unavailable from Hochschule München University of Applied Sciences
2001 - 2002
Business Administration and Management from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 24 Location : Munich, Bavaria, Germany Job Level : Mid-senior Designation : Head of Marketing EMEA, Lufthansa Group at Lufthansa
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michael

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Michael take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michael

Personality Compatibility


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