Michael Knapp in

Michael Knapp

Observer · DISC type ci
Head of Marketing EMEA, Lufthansa Group at Lufthansa
📍 Munich, Bavaria, Germany

Michael Knapp is a seasoned marketing leader, currently serving as the Head of Marketing for the EMEA region at Lufthansa Group. His career with the airline spans multiple continents and roles, including Director of B2C Marketing in Asia Pacific. He holds a degree in Business Administration and Management from the University of Greenwich.

Michael appears to have a strong connection to Italy and its culture, particularly through his professional involvement with Lufthansas sponsorship of the Italian national football team. This suggests a passion for leveraging sports partnerships and brand engagement in his marketing strategies.

He has built his entire career within the Lufthansa Group, progressing from an Account Manager to a continental marketing head.

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Experience
24 Years
Current Role
Head of Marketing EMEA, Lufthansa Group
Job Level
Mid-senior
Location
Munich, Bavaria, Germany
Personality Overview

How Michael shows up

Example Seeker
Curious
Value Driven

They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Michael cares about

Airline Marketing
As Head of Marketing for a major airline group, he focuses on strategies for brand positioning, customer acquisition, and loyalty in the competitive aviation industry.
Sports Sponsorships
He has shown pride in Lufthansa's partnership with the Italian national football team, indicating an interest in leveraging sports marketing for brand visibility.
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Career

Work history

1-2022
Head of Marketing EMEA, Lufthansa Group
Lufthansa
3-2017 - 12-2021
Director B2C Marketing Asia Pacific, Lufthansa Group
Lufthansa
2-2013 - 2-2017
Senior Marketing Manager Greater China
Lufthansa
6-2007 - 2-2013
Global Key Account Manager
Lufthansa
5-2005 - 5-2007
Account Manager
Lufthansa
In the press

Media appearances

India is a very important market for us: Michael Knapp, Lufthansa. Featured in Exchange4Media
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Education
1999 - 2004
Education details unavailable
Hochschule München University of Applied Sciences
2001 - 2002
Business Administration and Management
University of Greenwich
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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