Michael Lautenschlager

Critic
DISC Type : C

Head of Product Marketing Electrified Powertrain Technology at ZF Group

Schweinfurt, Bavaria, Germany

Overview

Michael has no verified overview

Personality Overview

Precise

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2021
Head of Product Marketing Electrified Powertrain Technology at ZF Group
4-2016 - 1-2021
Head of Communications E-Mobility at ZF Group
8-2014 - 3-2016
Head of Corporate Communications Business Unit Electronic Systems at ZF Group
1-2012 - 3-2014
Manager Brand Identity | Global Marketing and Communications at GfK
1-2006 - 12-2011
Manager Corporate Communications at GfK

Education

1990 - 1997
Master of Arts (M.A.) from FAU Erlangen-Nürnberg
Education details unavailable from Erasmus-Gymnasium Amberg

More Information

Social Presence :

Prographics :

Exp : 26 Location : Schweinfurt, Bavaria, Germany Job Level : Mid-senior Designation : Head of Product Marketing Electrified Powertrain Technology at ZF Group
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Michael

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michael

Personality Compatibility


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