Michael Liebro

Wildcard
DISC Type : cis

Vice President Marketing at Pulse Biosciences, Inc.

Belmont, Massachusetts, United States

Overview

Michael Liebro is the Vice President of Marketing at Pulse Biosciences, Inc. , with an extensive background in the medical device sector, including senior marketing roles at CardioFocus and Boston Scientific. He holds a Bachelors degree from American International College.

Outside of his professional life, Michael has a background in competitive sports, having played ice hockey during college. He also shows an appreciation for fine watchmaking, with a noted interest in the Panerai brand.

Unique fact: Michael was a defenseman for the NCAA ice hockey team at American International College.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

nsPFA Technology
He is actively promoting and discussing nanosecond Pulsed Field Ablation (nsPFA) technology in his recent professional activities.
Patient Advocacy
Emphasizes the importance of patients understanding their treatment options and is excited to offer non-surgical solutions.
Medical Device Marketing
His career is centered on leading marketing efforts for innovative medical technology companies like Pulse Biosciences, CardioFocus, and Boston Scientific.

Media Appearances

Michael has no verified media appearances

Work History

8-2024
Vice President Marketing at Pulse Biosciences, Inc.
1-2023 - 8-2024
Vice President of Marketing And Business Development at CardioFocus
4-2022 - 8-2024
Vice President, Global Marketing and Education at CardioFocus
2-2021 - 4-2022
Global Marketing Director at CardioFocus
8-2019 - 1-2021
Principal Product Manager at Boston Scientific

Education

1998 - 2002
Bachelor's degree from American International College
Education details unavailable from West Springfield High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Belmont, Massachusetts, United States Job Level : N/A Designation : Vice President Marketing at Pulse Biosciences, Inc.
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michael

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michael take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michael

Personality Compatibility


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