Michael Lindsey

Inspirer
DISC Type : id

President and Chief Business Officer, Ferrero North America at Ferrero

Parsippany, New Jersey, United States

Overview

As President and Chief Business Officer of Ferrero North America, Michael Lindsey manages a multi-billion dollar P&L with over 5, 000 employees. His career includes senior leadership roles at PepsiCo, focusing on growth strategy, digital transformation, and commercial execution. He holds an MBA from Harvard Business School.

Having lived and worked on four different continents, including roles overseeing Asia, the Pacific, the Middle East, and Africa, he possesses a deep, firsthand understanding of global markets and diverse cultures. This international experience is a defining aspect of his professional journey.

Interesting fact: His company, Ferrero, is the owner of Little Brownie Bakers, one of the official bakers of Girl Scout Cookies.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Achievment Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Major Brand Campaigns
He is driving significant marketing efforts, including launching Kinder Bueno's first-ever Super Bowl commercial to build brand presence on a major global stage.
Product Innovation
Actively promotes new product launches like Nutella ice cream and Ferrero Rocher chocolate squares, extending iconic brands into new formats to drive growth.
P&L Management
Responsible for the full P&L of Ferrero's multi-billion dollar North American business, which has grown significantly under his leadership.

Media Appearances

Ferrero Group Acquires Leading Protein Snack Company Power Crunch – Michael Lindsey and Kevin Lawrence comment. Featured in Delimarket News

See Now

Work History

9-2024
President and Chief Business Officer, Ferrero North America at Ferrero
9-2021 - 9-2024
Chief Business Officer Asia, Pacific, Middle East, Africa at Ferrero
11-2020 - 9-2021
Chief Growth Officer, Frito-Lay and Quaker Foods North America at PepsiCo
8-2019 - 11-2020
Board Of Directors at Danimer Scientific
7-2017 - 11-2020
Chief Transformation and Strategy Officer at PepsiCo

Education

MBA from Harvard Business School
Bachelor of Arts (B.A.) from Rice University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Parsippany, New Jersey, United States Job Level : Leadership Designation : President and Chief Business Officer, Ferrero North America at Ferrero
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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