Michael Müller

Critic
DISC Type : C

Präsident at Unternehmerforum Zürichsee

Zurich, Switzerland

Overview

Michael Müller is the CEO and Co-Founder of zurichnetgroup ag, an ICT services company he established over a decade ago. A graduate of the University of St. Gallen, he specializes in providing zukunftsgerichtete IT and communication solutions to SMEs, guiding them through the complexities of digitalization.

He is deeply invested in the regional business community, fostering networks and supporting fellow entrepreneurs. His professional interests extend to the role of technology in sustainability, having engaged in public discussions on the topic with partners like Microsoft.

In May 2025, Michael was appointed the new President of the Unternehmerforum Zürichsee (Lake Zurich Entrepreneurs Forum), a key leadership role in the regional business network.

Personality Overview

Precise

Objective Thinker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

SME Digitalization
As co-founder of a firm dedicated to SMEs, he frequently discusses helping businesses overcome 'digital chaos' and implement structured, modern workplace solutions.
Entrepreneurial Leadership
He co-founded his company, recently celebrated its 10-year anniversary, and now serves as President of the Unternehmerforum Zürichsee, supporting other business leaders.
Cloud Technology
He was an early adopter of cloud technology, making it a cornerstone of his company's strategy from its inception to provide clients with flexibility and security.

Media Appearances

Michael has no verified media appearances

Work History

5-2025
Präsident at Unternehmerforum Zürichsee
9-2016 - 5-2022
Verwaltungsrat at stgallennetgroup AG
12-2014
CEO & Co-Founder at zurichnetgroup ag
1-2014 - 11-2014
Account Manager at Alpiq InTec Ost AG
7-2010 - 12-2013
IT-System Engineer at Alpiq InTec Ost AG

Education

2018 - 2019
Intensivstudium KMU from University of St.Gallen
2010 - 2013
Dipl. Wirtschaftsinformatiker HF from ipso Bildung

More Information

Social Presence :

Prographics :

Exp : 13 Location : Zurich, Switzerland Job Level : Leadership Designation : Präsident at Unternehmerforum Zürichsee
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michael

Personality Compatibility


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