Wolfgang Auer in

Wolfgang Auer

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CEO & Founder at Minotera
📍 Weibern, Upper Austria, Austria

Wolfgang Auer is a serial entrepreneur specializing in industrial AI applications. He founded SmartBow, an AI and sensor solution for monitoring cow health, and co-founded AISEMO for the plastic injection molding industry. He now leads Minotera, his third AI-focused company. He studied Business Informatics at Johannes Kepler University Linz.

Wolfgang is passionate about the strategic application of technology. He is currently involved in a new venture focused on leveraging drone technology to enhance European security, emphasizing the importance of strategic thinking over hardware.

He successfully founded and scaled SmartBow, a company that uses AI-powered ear tags to monitor the health and location of dairy cows in real-time.

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Experience
20 Years
Current Role
CEO & Founder
Job Level
Leadership
Location
Weibern, Upper Austria, Austria
Personality Overview

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Decision Approach
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Priorities

Topics Wolfgang cares about

Industrial AI
He founded AISEMO to bring AI to the plastic injection molding industry and spoke at the 2024 International Machinery Forum about the future of industrial AI.
Strategic Entrepreneurship
As a founder of three separate AI companies (SmartBow, AISEMO, Minotera), he focuses on the vision and strategy behind technological implementation rather than just the technology itself.
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Career

Work history

1-2026
CEO & Founder
Minotera
1-2025
CEO & Founder
be upskilled GmbH
12-2023 - 11-2024
AI - Marketing - Sales
Dataciders PASO
11-2019 - 1-2024
CEO, Co-Founder
AISEMO GmbH
6-2018 - 10-2019
Zoetis ITS Director Dairy Products and Services & General Manager SMARTBOW
Zoetis
In the press

Media appearances

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Education
2000 - 2005
Wirtschaftsinformatik
Johannes Kepler Universität Linz
1995 - 2000
Wirtschaftsinformatik
Handelsakademie Linz Rudigierstraße
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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