Wolfgang Auer

Questioner
DISC Type : c

CEO & Founder at Minotera

Weibern, Upper Austria, Austria

Overview

Wolfgang Auer is a serial entrepreneur specializing in industrial AI applications. He founded SmartBow, an AI and sensor solution for monitoring cow health, and co-founded AISEMO for the plastic injection molding industry. He now leads Minotera, his third AI-focused company. He studied Business Informatics at Johannes Kepler University Linz.

Wolfgang is passionate about the strategic application of technology. He is currently involved in a new venture focused on leveraging drone technology to enhance European security, emphasizing the importance of strategic thinking over hardware.

He successfully founded and scaled SmartBow, a company that uses AI-powered ear tags to monitor the health and location of dairy cows in real-time.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Industrial AI
He founded AISEMO to bring AI to the plastic injection molding industry and spoke at the 2024 International Machinery Forum about the future of industrial AI.
Strategic Entrepreneurship
As a founder of three separate AI companies (SmartBow, AISEMO, Minotera), he focuses on the vision and strategy behind technological implementation rather than just the technology itself.
AgriTech Innovation
His successful founding of SmartBow, a pioneering health and location tracking system for cattle using AI and sensors, demonstrates deep expertise in agricultural technology.

Media Appearances

Wolfgang has no verified media appearances

Work History

1-2026
CEO & Founder at Minotera
1-2025
CEO & Founder at be upskilled GmbH
12-2023 - 11-2024
AI - Marketing - Sales at Dataciders PASO
11-2019 - 1-2024
CEO, Co-Founder at AISEMO GmbH
6-2018 - 10-2019
Zoetis ITS Director Dairy Products and Services & General Manager SMARTBOW at Zoetis

Education

2000 - 2005
Wirtschaftsinformatik from Johannes Kepler Universität Linz
1995 - 2000
Wirtschaftsinformatik from Handelsakademie Linz Rudigierstraße

More Information

Social Presence :

Prographics :

Exp : 20 Location : Weibern, Upper Austria, Austria Job Level : Leadership Designation : CEO & Founder at Minotera
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Insights For Selling To Wolfgang

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wolfgang is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Wolfgang

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Wolfgang move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Wolfgang take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Wolfgang

Personality Compatibility


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