Michael McCranie

Questioner
DISC Type : c

Communications Manager at City of Bentonville

Bentonville, Arkansas, United States

Overview

Michael has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

4-2025
Communications Manager at City of Bentonville
1-2015
Partner at Modern Strategy Group
7-2008 - 12-2014
Staff Sergeant at Benton County Sheriff's Office
1-2005 - 12-2007
Firefighter / EMT at Siloam Springs Fire Department
2-2002 - 12-2004
EMT at Central EMS- Washington County Regional Ambulance Authority

Education

1998 - 1999
Education details unavailable from John Brown University
2000 - 2001
Education details unavailable from Missouri Southern State University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bentonville, Arkansas, United States Job Level : Middle Designation : Communications Manager at City of Bentonville
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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