Michael (Mike) Scheu

Enthusiast
DISC Type : i

President at Straus Family Creamery

San Francisco, California, United States

Overview

Michael has no verified overview

Personality Overview

Consensus Focused

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2024
President at Straus Family Creamery
9-2015 - 12-2023
Vice President of Sales and Marketing at Straus Family Creamery
8-2013 - 8-2014
Vice President Marketing at Straus Family Creamery
Director, Shopper Marketing - Nestle Sales Division at Nestle S.A.
Director, Shopper Marketing - Dreyer's Grand Ice Cream Division at Nestlé

Education

MBA from Northwestern University - Kellogg School of Management
BBA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Mid-senior Designation : President at Straus Family Creamery
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Insights For Selling To Michael (Mike)

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael (Mike) is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michael (Mike)

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Michael (Mike) move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Michael (Mike) take some risk or not?

  • They can take some low-probability risks if needed.

You And Michael (Mike)

Personality Compatibility


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