Michael Preston
Enthusiast · DISC type iMichael is a communications strategist with over 25 years of international experience, specializing in sports PR for major brands like the NFL, for whom he has worked at over 20 Super Bowls. He runs his own consultancy, What Cheer Public Relations, and recently won the 2025 Rob and Grace Zittlau Media Award for his work at the U20 World Junior Championships.
Originally from Birmingham, UK, Michael is an accomplished author and screenwriter who draws inspiration from his youth. He has published multiple fiction and non-fiction books, and now resides in Rhode Island. He is involved in community causes, such as supporting City Year, an organization his late son volunteered for.
His screenplay "Olivers Army" was a semi-finalist at the Birmingham Film Festival.
Read the full overview →How Michael shows up
They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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