Michael Preston in

Michael Preston

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Super Bowl Program at H.O. Zimman, Inc.
📍 New Orleans, Louisiana, United States

Michael is a communications strategist with over 25 years of international experience, specializing in sports PR for major brands like the NFL, for whom he has worked at over 20 Super Bowls. He runs his own consultancy, What Cheer Public Relations, and recently won the 2025 Rob and Grace Zittlau Media Award for his work at the U20 World Junior Championships.

Originally from Birmingham, UK, Michael is an accomplished author and screenwriter who draws inspiration from his youth. He has published multiple fiction and non-fiction books, and now resides in Rhode Island. He is involved in community causes, such as supporting City Year, an organization his late son volunteered for.

His screenplay "Olivers Army" was a semi-finalist at the Birmingham Film Festival.

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Experience
27 Years
Current Role
Super Bowl Program
Location
New Orleans, Louisiana, United States
Personality Overview

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Communication Style
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Priorities

Topics Michael cares about

Global Sports PR
He has managed communications for major sports events and leagues like the NFL and IFAF across the USA, Europe, Mexico, and Japan, recently earning an award for his work.
Creative Writing
He is a published author of fiction and non-fiction books, including "The Silver Skeleton" and a history of Moor Green Football Club, and is also an award-nominated screenwriter.
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Career

Work history

12-2021
Super Bowl Program
H.O. Zimman, Inc.
3-2021 - 3-2023
Head of PR & Communications
Snorble
1-2017
Writer
Michael Preston Books
1-2013 - 4-2014
Director of Public Relations
NASL - North American Soccer League
2-2010 - 12-2011
Vice President of Communications
United Football League
In the press

Media appearances

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Education
1992 - 1994
English Literature
Solihull College & University Centre
1978 - 1983
Education details unavailable
Pitmaston School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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