Michael Preston

Enthusiast
DISC Type : i

Super Bowl Program at H.O. Zimman, Inc.

New Orleans, Louisiana, United States

Overview

Michael is a communications strategist with over 25 years of international experience, specializing in sports PR for major brands like the NFL, for whom he has worked at over 20 Super Bowls. He runs his own consultancy, What Cheer Public Relations, and recently won the 2025 Rob and Grace Zittlau Media Award for his work at the U20 World Junior Championships.

Originally from Birmingham, UK, Michael is an accomplished author and screenwriter who draws inspiration from his youth. He has published multiple fiction and non-fiction books, and now resides in Rhode Island. He is involved in community causes, such as supporting City Year, an organization his late son volunteered for.

His screenplay "Olivers Army" was a semi-finalist at the Birmingham Film Festival.

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Global Sports PR
He has managed communications for major sports events and leagues like the NFL and IFAF across the USA, Europe, Mexico, and Japan, recently earning an award for his work.
Creative Writing
He is a published author of fiction and non-fiction books, including "The Silver Skeleton" and a history of Moor Green Football Club, and is also an award-nominated screenwriter.
Startup Communications
As the former Head of PR for the children's tech startup Snorble, he guided the company's media strategy from its initial crowdfunding launch to market engagement.

Media Appearances

Michael has no verified media appearances

Work History

12-2021
Super Bowl Program at H.O. Zimman, Inc.
3-2021 - 3-2023
Head of PR & Communications at Snorble
1-2017
Writer at Michael Preston Books
1-2013 - 4-2014
Director of Public Relations at NASL - North American Soccer League
2-2010 - 12-2011
Vice President of Communications at United Football League

Education

1992 - 1994
English Literature from Solihull College & University Centre
1978 - 1983
Education details unavailable from Pitmaston School

More Information

Social Presence :

Prographics :

Exp : 27 Location : New Orleans, Louisiana, United States Job Level : N/A Designation : Super Bowl Program at H.O. Zimman, Inc.
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Michael

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Michael take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Michael

Personality Compatibility


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