Michael Satterfield

Questioner
DISC Type : c

Principal at McCulloch England Associates Architects

Charlotte, North Carolina, United States

Overview

Michael is a Principal at McCulloch England Associates Architects, specializing in healthcare and medical architecture for over 20 years. An NCARB-certified graduate of UNC Charlotte, he is recognized for his client-centered design innovation. Colleagues describe him as a well-organized, innovative leader with excellent communication skills.

Outside of work, Michael is a family man who is active in his community. He dedicates his personal time to coaching youth sports and is also an avid golfer, reflecting a balance between his professional and personal life.

He has a dedicated passion for creating architectural spaces that actively promote healing and wellness for patients and caregivers.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Healthcare Architecture
With two decades of focused experience, he leads projects from design to construction, creating facilities that promote healing and wellness.
Client-Centered Design
His professional philosophy is centered around delivering design innovation and service that is specifically tailored to his clients' needs.
Community Sports
He is actively involved in his community by dedicating his personal time to coaching youth sports.

Media Appearances

Michael has no verified media appearances

Work History

12-2019
Principal at McCulloch England Associates Architects
1-2001 - 12-2019
Architect at McCulloch England Associates Architects

Education

Bachelor of Architecture (B.Arch.) from University of North Carolina at Charlotte
Bachelor of Arts - BA from University of North Carolina at Charlotte

More Information

Social Presence :

Prographics :

Exp : 25 Location : Charlotte, North Carolina, United States Job Level : Senior Designation : Principal at McCulloch England Associates Architects
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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