Michael Smith

Commander
DISC Type : D

Head of Sales Engineering North America at TRACTIAN

Louisville, Colorado, United States

Overview

Michael leads the North American Sales Engineering team at TRACTIAN, focusing on predictive maintenance solutions for the manufacturing sector. An alumnus of Purdue University with both a Masters and Bachelors degree, he has a background in electrical engineering and is dedicated to helping customers mitigate asset downtime and achieve success.

Outside of his professional life, Michael is a competitive and outgoing individual, a mindset he developed over 17 years as a swimmer. He enjoys working directly with people to solve complex challenges and is interested in brands like Subaru, which are known for their reliability and engineering.

He was a competitive swimmer for 17 years before starting his career in engineering and sales.

Personality Overview

Strong-Willed

Impact-Driven

Very Quick

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Predictive Maintenance
His role at TRACTIAN is centered on helping customers streamline machine maintenance and eliminate asset downtime using advanced monitoring solutions.
Manufacturing Tech
He is focused on solving complex challenges within the manufacturing space, particularly for companies dealing with aging equipment and pressure to increase output.
Sales Leadership
He leads a team of sales engineering professionals and is focused on building a culture that is humble, hungry, and dedicated to delivering meaningful solutions.

Media Appearances

Michael has no verified media appearances

Work History

1-2025
Head of Sales Engineering North America at TRACTIAN
5-2024 - 1-2025
Sales Engineer at TRACTIAN
12-2022 - 5-2024
Key Account Manager at Sensirion Connected Solutions
6-2022 - 12-2022
Electrical Engineer at Astronics CSC

Education

8-2021 - 5-2022
Master's degree from Purdue University
8-2017 - 5-2021
Bachelor's degree from Purdue University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Louisville, Colorado, United States Job Level : Mid-senior Designation : Head of Sales Engineering North America at TRACTIAN
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If convinced, they can reach decisions quite fast.
  • Can Michael take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Michael

Personality Compatibility


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