Michael Smith in

Michael Smith

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Founder & CEO at Atlas Mindset
📍 Dallas-Fort Worth Metroplex, United States

Michael is the Founder and CEO of Atlas Mindset, a company dedicated to improving student outcomes. With a decade of experience in HR and people analytics at major tech companies like ServiceNow and Amazon, he now applies data-driven insights to help schools proactively support students. He holds a Bachelor of Science from Brigham Young University - Idaho.

Based on his writing, Michael appears to value a balanced and deliberate approach to life. He appreciates quiet moments, like a slow New Years morning with his family, and emphasizes resetting and breathing before diving into work, rather than making grand, pressure-filled declarations.

He built his company after identifying a clear pattern from his data analytics career: personal and professional misalignment for individuals often starts with early-life decisions made as students.

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Experience
9 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Michael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

Proactive Student Support
His company's core mission is to help schools move from reactive to proactive support, using data to identify student misalignment before it impacts retention or engagement.
People Analytics
He has a strong background in HR analytics from his time at Amazon and ServiceNow, where he focused on turning people data into better employee experiences.
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Career

Work history

7-2025
Founder & CEO
Atlas Mindset
9-2022
Sr. Manager, People Insights - Engineering
ServiceNow
8-2021 - 9-2022
Manager, Engineering - People Insights
ServiceNow
8-2019 - 8-2021
Sr. HR Analyst
ServiceNow
4-2019 - 8-2019
Sr. HR Analyst
Amazon
In the press

Media appearances

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Education
2012 - 2014
Bachelor of Science (B.S.)
Brigham Young University - Idaho
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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