Michael Tashman

Observer
DISC Type : ci

Founder at Churn

Culver City, California, United States

Overview

Michael Tashman is the founder of Churn Foods, where he is on a mission to shift perceptions of butter. His unique background combines a business degree from the University of Miami with formal culinary arts training and experience as a cook at Blue Hill At Stone Barns. He is also a Section4 Certified Brand Strategist.

Outside of his professional endeavors, Michaels passion is deeply rooted in the culinary world, driven by a love for cooking and elevating everyday meals. He completed a comprehensive Japanese culinary program at the Sushi Chef Institute, focusing on fish handling and knife techniques, showcasing his dedication to the craft.

He transitioned from a sales role working with Amazon Vendor Central to pursue his culinary passion and launch his own food brand.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Gourmet Food Innovation
Founded Churn to elevate a staple ingredient, butter, into an extraordinary product that inspires home cooks and shifts culinary perspectives.
CPG Brand Strategy
As a certified brand strategist, he recently led a significant rebrand for Churn to better position it in the market and communicate its unique value.
Retail Partnerships
A key focus is expanding retail presence, highlighted by the recent milestone of launching Churn nationwide in Whole Foods Market.

Media Appearances

Michael has no verified media appearances

Work History

1-2020
Founder at Churn
5-2018 - 8-2018
Cook at Blue Hill At Stone Barns
10-2017 - 5-2018
Culinary Student at Institute of Culinary Education
6-2016 - 9-2017
Sales/Merchandising Coordinator at Stan Tashman & Associates
6-2017 - 8-2017
Culinary Student at Sushi Chef Institute

Education

2013 - 2017
Bachelor of Business Administration (BBA) from University of Miami Herbert Business School
2016 - 2016
Bachelor of Business Administration - BBA from International College of Management Sydney (ICMS)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Culver City, California, United States Job Level : Leadership Designation : Founder at Churn
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Michael

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Michael take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Michael

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.