Michael Uston

Energizer
DISC Type : I

Founder and CEO of ELBA GROUP at ELBA GROUP Gmbh

Berlin, Berlin, Germany

Overview

Michael Uston is a seasoned entrepreneur with over 25 years of experience building and exiting ventures in FinTech, security technology, and real estate. As the Founder and CEO of ELBA Group, he leads a private investment firm focused on real estate across Europe and the US. He holds an MBA from the University of Minnesota.

His career has been defined by hands-on leadership in cross-border, multicultural environments, with significant work across Western and Eastern Europe and Israel. This international experience has shaped his approach to investment and value creation in diverse markets, reflecting a deep understanding of regional dynamics and international business practices.

He founded a security tech company, grew it into a regional leader, and sold it to global player ASSA ABLOY.

Personality Overview

Enthusiastic

Full Of Energy

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Real Estate Investment
As Founder and CEO of ELBA Group, he actively manages a portfolio of residential and commercial real estate across Germany, Austria, the Netherlands, and the United States.
Venture Scaling & Exits
He has a successful track record of building companies from the ground up and navigating them to successful exits, including acquisitions in FinTech and security technology.
Security Technology
He founded and led SECCOM, a company specializing in smart locking and access control, which became a regional leader before being acquired by ASSA ABLOY.

Media Appearances

Michael has no verified media appearances

Work History

6-2012
Founder and CEO of ELBA GROUP at ELBA GROUP Gmbh
9-2010 - 2-2012
Co-CEO at ASSA ABLOY Austria
1-2005 - 12-2010
Partner and co-founder at ARES Capital ltd.
2-2001 - 9-2010
Founder and CEO at SECCOM security technologies
1-1999 - 12-2000
Co-founder and Regional Sales and Marketing Manager at Swtich comminications

Education

Global Executive MBA from UMN Carlson School of Management
1991 - 1996
Handelswissenschaften from WU (Vienna University of Economics and Business)

More Information

Social Presence :

Prographics :

Exp : 26 Location : Berlin, Berlin, Germany Job Level : Leadership Designation : Founder and CEO of ELBA GROUP at ELBA GROUP Gmbh
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Michael take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Michael

Personality Compatibility


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