Michaela S.

Critic
DISC Type : C

Group Chief Financial Officer at Armstrong's

Auckland, Auckland, New Zealand

Overview

Michaela is an experienced Chartered Accountant and Group CFO at Armstrongs with over 20 years in financial consulting. She specializes in M&A, capital market events, and business performance improvement. Michaela holds a Bachelor of Commerce and Arts from the University of Auckland and is a member of the Institute of Directors in New Zealand.

Her experience includes a significant investigation into the financial reports of a UK technology plc, highlighting her expertise in complex corporate advisory and restructuring scenarios.

Personality Overview

Information Seeker

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Business Combination Accounting
Has recently promoted webinars on providing practical guidance on business combination accounting, indicating a current professional focus.
Corporate Restructuring
Her background includes extensive work in corporate advisory and restructuring, assisting businesses through complex financial challenges.
M&A Value Creation
Is passionate about identifying value creation opportunities for businesses through Mergers & Acquisitions and capital market events.

Media Appearances

Michaela has no verified media appearances

Work History

5-2024
Group Chief Financial Officer at Armstrong's
3-2021
Business Consultant at Self-employed
12-2018 - 3-2021
Relationship Manager Corporate Banking at ANZ
4-2015 - 12-2018
Capital Markets and Accounting Advisory Services at PwC
1-2011 - 12-2014
Associate Director, Corporate Advisory Services (Banking & Restructuring) at Zolfo Cooper LLP

Education

2022 - 2022
Company Director Course from Institute of Directors in New Zealand
1999 - 2002
Bcom /BA from University of Auckland

More Information

Social Presence :

Prographics :

Exp : 22 Location : Auckland, Auckland, New Zealand Job Level : Leadership Designation : Group Chief Financial Officer at Armstrong's
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Insights For Selling To Michaela

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michaela is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Michaela

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Michaela move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michaela take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michaela

Personality Compatibility


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