Michel Swaanen

Critic
DISC Type : C

Cofounder at Expligo

Brabantine City Row, Netherlands

Overview

Michel Swaanen is the Cofounder of Expligo, focusing on making B2B client growth predictable through a unified, data-driven platform. His expertise blends AI-powered sales with a background in e-learning and workforce development. He holds a Master of Science from the University of Amsterdam.

With a Masters degree in sport and performance psychology, Michel applies principles of high performance to business, viewing sales as a form of "topsport. " His past work in student guidance shows a long-standing passion for coaching and helping others develop their skills and knowledge.

Colleagues and clients have described him as enthusiastic, knowledgeable, and clear in his communication and methods.

Personality Overview

Precise

Objective Thinker

Critic

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

AI-Driven Sales
He actively discusses using AI for lead screening and real-time personalization, moving beyond static automation to create dynamic sales funnels that adapt to each lead.
Integrated Customer Journey
His company, Expligo, was founded to solve the fragmentation of the customer journey, combining lead generation, onboarding, and support into a single, data-driven flow.
Performance Psychology
As a certified sports and performance psychologist, he relates the high-performance mindset of elite athletes to the resilience and focus required in professional sales.

Media Appearances

Michel has no verified media appearances

Work History

9-2024
Cofounder at Expligo
11-2019
Verantwoordelijke bedrijfsontwikkeling at StudieConnect E-learning
10-2019 - 7-2021
Freelance leerkracht at Onderwijsstichting Kempenkind
7-2019
Partner at StudieBaas
10-2016 - 6-2024
Facilitator leerlingbegeleiding at Pius X-College

Education

2011 - 2013
Master of Science (MSc) from University of Amsterdam
2013 - 2015
Bachelor's degree from Fontys Hogeschool Tilburg

More Information

Social Presence :

Prographics :

Exp : 13 Location : Brabantine City Row, Netherlands Job Level : Leadership Designation : Cofounder at Expligo
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Insights For Selling To Michel

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michel

Personality Compatibility


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