Michelle Aaron

Observer
DISC Type : ic

Managing Director at American Airlines

Dallas-Fort Worth Metroplex, United States

Overview

Michelle Aaron is a technology executive with over 20 years of experience at American Airlines, currently serving as the Managing Director for Loyalty and Marketing. She specializes in large-scale platform strategy and enterprise solutions, and holds a BA from Texas A&M University.

Michelle led the complex technology integration for the merger of all American Airlines and US Airways IT systems.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Airline Loyalty Programs
Her current role is Managing Director of Loyalty and Marketing, and she frequently posts about the AAdvantage program, new partnerships, and member benefits.
Large-Scale Tech Integration
She was the technology integration lead for the massive merger of all American Airlines and US Airways IT systems, a key part of her career.
Enterprise Cloud Platforms
Based on a recent post indicating that her Enterprise Architecture team is growing, specifically with a strategic role on the enterprise cloud platform team.

Media Appearances

Michelle has no verified media appearances

Work History

11-2018
Managing Director at American Airlines
4-2013
Director - Technology Integration at American Airlines
4-2010 - 4-2013
Senior Technology Manager - Jetstream PSS Modernization at American Airlines
7-2006 - 3-2010
Senior Development Manager, Program Delivery, AA.com at American Airlines
4-2003 - 7-2006
Senior Manager, Application Development, AA. at American Airlines

Education

1991 - 1994
BA from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Managing Director at American Airlines
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michelle

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michelle take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michelle

Personality Compatibility


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