Michelle Anne Vaira

Evaluator
DISC Type : dsc

Founder at Majestic View Consulting

Greater Boston, United States

Overview

Michelle Vaira is a creative consultant and founder of Majestic View Consulting, specializing in biotech and life sciences. With over 16 years of experience, she helps leaders craft compelling stories to secure funding and energize teams. She is an alumna of Lesley University, holding both a BFA and an MA.

Outside of work, Michelle is passionate about community involvement and serves as the Board Secretary for the non-profit "Less Leg More Heart. " She enjoys new experiences, such as trading holiday traditions for a vacation with 27 family members, and is a dog owner.

She once saw a basic presentation close a massive funding round for a biotech company, while a prettier, highly-designed one raised nothing.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Biotech Storytelling
Her core business is helping scientists and founders make their science "easy to believe in and impossible to forget" through powerful narratives.
Investor Communication
Focuses on crafting stories that resonate with investors and successfully close funding rounds, emphasizing substance over flashy design.
Brand & Design Clarity
Believes that when a company's website or branding feels "off, " the problem is usually a mix of both design and a lack of clarity.

Media Appearances

Michelle has no verified media appearances

Work History

5-2024
Founder at Majestic View Consulting
6-2022 - 5-2024
Vice President Creative Services at MacDougall Advisors
7-2018 - 5-2024
Creative Director at MacDougall Advisors
3-2010 - 5-2024
Freelance Designer at MacDougall Advisors
7-2018
Freelance Designer at Ogilvy Cambridge

Education

2007 - 2010
MA from Lesley University
2003 - 2007
BFA from The Art Institute of Boston at Lesley University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Boston, United States Job Level : Leadership Designation : Founder at Majestic View Consulting
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Insights For Selling To Michelle Anne

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle Anne is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Michelle Anne

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Michelle Anne move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Michelle Anne take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Michelle Anne

Personality Compatibility


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