Todd Vasos

Enthusiast
DISC Type : i

Executive at Dollar General

Nashville, Tennessee, United States

Overview

Todd Vasos is the CEO of Dollar General, returning in October 2023 to stabilize the company after a successful first tenure that added 7, 000 stores. With a four-decade retail career including leadership at Longs Drug Stores, the Western Carolina University graduate is known as a focused and results-oriented leader.

Originally from Wilmington, North Carolina, where he still has family and a vacation home, Todd now lives in Nashville with his wife. He is actively involved with his alma mater, having served on the steering committee for Western Carolina Universitys Lead the Way fundraising campaign.

He began his retail career after applying for a management training program in a local newspaper advertisement at his mothers request.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Business Turnaround
Returned as CEO in late 2023 to restore stability and confidence, implementing a 'Back to Basics' strategy focused on operational excellence and long-term growth.
Low-Income Consumers
Frequently discusses understanding the financial pressures on Dollar General's core customers and the strategic importance of the $1 price point to help them stretch their budgets.
Retail Growth Strategy
Oversaw massive expansion in his first tenure and launched key initiatives like the DG Fresh grocery distribution network and the pOpshelf retail concept.

Media Appearances

Dollar General CEO Todd Vasos on the Chain’s Healthcare Push. Featured in Business Insider

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Dollar General reappoints former CEO Vasos for second stint, cuts outlook. Featured in Reuters

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Dollar General shares pop on Vasos’ return as CEO. Featured in Reuters

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Work History

10-2023
Executive at Dollar General
4-2023 - 10-2023
Board Member at Dollar General
11-2022 - 4-2023
Senior Business Advisor at Dollar General
EVP/COO at Longs Drug Stores
EVP & CMO at Longs Drugs

Education

1979 - 1983
BA/BS from Western Carolina University
1976 - 1979
NC GPA List from Hoggard High School

More Information

Social Presence :

Prographics :

Exp : 3 Location : Nashville, Tennessee, United States Job Level : Junior Designation : Executive at Dollar General
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Todd

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Todd take some risk or not?

  • They can take some low-probability risks if needed.

You And Todd

Personality Compatibility


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