Donny Lau

Energizer
DISC Type : I

Executive Vice President and Chief Financial Officer at Dollar General

Nashville, Tennessee, United States

Overview

Donny Lau is the Executive Vice President and CFO at Dollar General, a role he returned to after serving as CFO for Zaxbys. His expertise spans corporate strategy, finance, and investor relations, honed through leadership positions at Yum! Brands and Dollar General. He holds an M. B. A. from Vanderbilt University and a B. B. A. from the University of Kentucky.



Analysts noted his return was positive due to his deep understanding of Dollar Generals culture, strategy, and finance department.

Personality Overview

Big Picture Person

Believer

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Retail Finance
As the current CFO of Dollar General and former CFO of Zaxby's, he has extensive experience managing the financial operations of major retail and QSR brands.
Corporate Strategy
He previously served as Chief Strategy Officer at Dollar General, responsible for developing strategic initiatives, partnerships, and identifying long-term growth opportunities.
Investor Relations
He has held multiple roles overseeing investor relations and corporate strategy, managing communications with the investment community for a multi-billion dollar company.

Media Appearances

Dollar General recalls Donny Lau to join as finance chief. Featured in Reuters

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Dollar General Corporation Names Donny Lau as Executive Vice President and Chief Financial Officer. Featured in Business Wire

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Former Dollar General exec to return for CFO post. Featured in Grocery Dive

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Work History

10-2025
Executive Vice President and Chief Financial Officer at Dollar General
Chief Financial Officer at Zaxby's Franchising LLC
Senior Vice President, Finance and Chief Strategy Officer at Dollar General
Senior Vice President, Chief Strategy Officer at Dollar General
Vice President, Investor Relations & Corporate Strategy at Dollar General

Education

2002 - 2004
M.B.A. from Vanderbilt University
1996 - 1999
B.B.A. from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 1 Location : Nashville, Tennessee, United States Job Level : Leadership Designation : Executive Vice President and Chief Financial Officer at Dollar General
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Insights For Selling To Donny

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donny is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Donny

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Donny move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Donny take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Donny

Personality Compatibility


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