Tracey Herrmann

Energizer
DISC Type : I

Executive Vice President, Store Operations at Dollar General

Nashville Metropolitan Area, United States

Overview

Tracey Herrmann is a seasoned operations and merchandising executive with over 20 years of experience, currently serving as the Executive Vice President of Store Operations at Dollar General. She oversees more than 20, 000 stores and was instrumental in launching the pOpshelf brand.

She is passionate about creating winning cultures and fostering team development. Tracey actively supports philanthropic causes, particularly highlighting Dollar Generals long-standing partnership with St. Jude Childrens Research Hospital to fund childhood cancer research.

She has been repeatedly named one of the "Most Influential Women in Retail" by Mass Market Retailers.

Personality Overview

Enthusiastic

Believer

Full Of Energy

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Large-Scale Operations
Leads field teams responsible for the operations of more than 20, 000 retail stores across the continental US for Dollar General.
New Brand Launch
Spearheaded the complete strategy, development, and launch of Dollar General's pOpshelf brand, which has grown to over 180 stores.
Team Development
Emphasizes a relentless focus on team development and creating a positive and winning organizational culture in her leadership approach.

Media Appearances

Dollar General promotes Steve Deckard and Tracy Herrmann. Featured in Supermarket News

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Dollar General focuses on stores with exec appointments. Featured in Retail Dive

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Dollar General Promotes Deckard, Herrmann To EVP Roles. Featured in The Shelby Report

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Work History

2-2025
Executive Vice President, Store Operations at Dollar General
Senior Vice President - Store Operations at Dollar General
Senior Vice President pOpshelf - Store Operations, Merchandising and Marketing at Dollar General
Director of Pricing and Promotions for Bottom Dollar Food at Food Lion
Director of Operations at Food Lion

Education

1995 - 1999
Bachelor of Arts from Elon University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Nashville Metropolitan Area, United States Job Level : Leadership Designation : Executive Vice President, Store Operations at Dollar General
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Insights For Selling To Tracey

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracey is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Tracey

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tracey move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Tracey take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Tracey

Personality Compatibility


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