Michelle Atkinson in

Michelle Atkinson

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Head of Marketing Capability at Carlsberg Britvic
📍 United Kingdom

Michelle is a strategic marketing and innovation leader with over 20 years of experience growing iconic global brands. Currently the Head of Marketing Capability at Carlsberg Britvic, she previously led sustainable solutions and marketing transformation at Diageo. She is an alumna of Saïd Business School, University of Oxford.

Outside of work, Michelle is a mother who stays current with consumer trends, showing excitement for new product launches like Poppi drinks in the UK. She has a keen eye for great advertising, analyzing what makes brand marketing meaningful, distinctive, and culturally relevant in todays market.

Unique fact: She designed and led an award-winning global marketing transformation programme for over 1, 200 marketers at Diageo.

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Experience
22 Years
Current Role
Head of Marketing Capability
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Michelle cares about

Strategic Brand Growth
Her entire career is focused on delivering bold, insight-led growth for major global brands within the CPG and beverage sectors.
Sustainable Innovation
As Global Head at Diageo, she led the strategy for sustainable marketing and innovation to meet long-term ESG action plans.
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Career

Work history

12-2025
Head of Marketing Capability
Carlsberg Britvic
7-2022 - 10-2025
Global Head - Sustainable Solutions, Marketing & Innovation
Diageo
10-2019 - 6-2022
Global Head of Marketing Capability
Diageo
9-2015 - 8-2019
Marketing Capability Director
Brand Learning Accenture
9-2012 - 9-2015
Brand Marketing Director
Curious Minds
In the press

Media appearances

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Education
9-2022 - 2-2023
Executive Education
Saïd Business School, University of Oxford
Bachelor of Commerce (B.Com.)
University of Birmingham
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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