Michelle Atkinson in

Michelle Atkinson

Inquirer · DISC type dc
Head of Marketing Capability at Carlsberg Britvic
📍 United Kingdom

Michelle is a strategic marketing and innovation leader with over 20 years of experience growing iconic global brands. Currently the Head of Marketing Capability at Carlsberg Britvic, she previously led sustainable solutions and marketing transformation at Diageo. She is an alumna of Saïd Business School, University of Oxford.

Outside of work, Michelle is a mother who stays current with consumer trends, showing excitement for new product launches like Poppi drinks in the UK. She has a keen eye for great advertising, analyzing what makes brand marketing meaningful, distinctive, and culturally relevant in todays market.

Unique fact: She designed and led an award-winning global marketing transformation programme for over 1, 200 marketers at Diageo.

Read the full overview →
Experience
22 Years
Current Role
Head of Marketing Capability
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Michelle shows up

Demanding
Upfront
Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Michelle cares about

Strategic Brand Growth
Her entire career is focused on delivering bold, insight-led growth for major global brands within the CPG and beverage sectors.
Sustainable Innovation
As Global Head at Diageo, she led the strategy for sustainable marketing and innovation to meet long-term ESG action plans.
+5 more topics Login to view topics
Career

Work history

12-2025
Head of Marketing Capability
Carlsberg Britvic
7-2022 - 10-2025
Global Head - Sustainable Solutions, Marketing & Innovation
Diageo
10-2019 - 6-2022
Global Head of Marketing Capability
Diageo
9-2015 - 8-2019
Marketing Capability Director
Brand Learning Accenture
9-2012 - 9-2015
Brand Marketing Director
Curious Minds
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2022 - 2-2023
Executive Education
Saïd Business School, University of Oxford
Bachelor of Commerce (B.Com.)
University of Birmingham
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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