Michelle Chernoff

Evaluator
DISC Type : dsc

Director of Regional Marketing at Venable LLP

New York, New York, United States

Overview

Michelle has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

4-2021
Director of Regional Marketing at Venable LLP
1-2015 - 4-2021
Regional Marketing Manager at Venable LLP
1-2012 - 1-2015
Marketing and Business Development Manager at Sedgwick
2-2010 - 2-2012
Business Dev. Practice Specialist - Litigation at Weil Gotshal and Manges
2-2007 - 2-2010
Asst. Business Development Practice Specialist - Corporate and Restructuring at Weil Gotshal and Manges

Education

2002 - 2005
JD from Suffolk University Law School
1994 - 1998
BS from Boston University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Regional Marketing at Venable LLP
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Michelle

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Michelle take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Michelle

Personality Compatibility


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