Michelle Forshner, MS

Visionary
DISC Type : Ds

Associate Director, Omnichannel Content Strategy at Pacira BioSciences, Inc.

Pacifica, California, United States

Overview

Michelle has no verified overview

Personality Overview

Direct & Assertive

Early Adopter

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

8-2025
Associate Director, Omnichannel Content Strategy at Pacira BioSciences, Inc.
8-2023 - 4-2025
Associate Director, US Digital - Web Experience Lead at Gilead Sciences
9-2016 - 8-2023
Sr. Digital Experiences Manager, Web at Genentech
1-2023 - 5-2023
Global Journey Solutions Lead (Rotation) | CUSTOMER EXPERIENCE + MARKETING | Roche Diagnostics at Roche Diabetes Care
2-2022 - 5-2023
Chief Executive Officer at Michelle Forshner Consulting

Education

Master of Science (MS) from West Virginia University
Digital Marketing Strategy Certificate from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Pacifica, California, United States Job Level : Mid-senior Designation : Associate Director, Omnichannel Content Strategy at Pacira BioSciences, Inc.
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michelle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michelle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michelle

Personality Compatibility


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