Michelle Hyland

Captain
DISC Type : DS

Director of Marketing and Engagement at Great Lakes Women's Business Council

West Bloomfield Township, Michigan, United States

Overview

Michelle is a strategic marketing executive with over 20 years of experience in events, partnerships, and revenue development. A graduate of the University of Michigan and Wayne State University, she is known for driving measurable growth for organizations. People often describe her as dynamic, professional, creative, and a natural collaborator.

Outside of her corporate roles, Michelle is passionate about female empowerment and supporting creative professionals. This is demonstrated through her work with womens business groups and her active promotion of events for female authors, leveraging her own freelance connections to help amplify their work.

She holds a certification in Diversity, Equity, and Inclusion (DEI) from edX.

Personality Overview

Consummate Professional

Planner & Achiever

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Women's Empowerment
Her career, from Tupperware to the Great Lakes Women's Business Council, has focused on creating opportunities and amplifying the voices of women in business.
Strategic Partnerships
A core theme in her career, focusing on building collaborations and developing sponsorship strategies to drive organizational growth and market presence.
Event Marketing
Has extensive experience leading marketing and production for high-visibility signature conferences, brand development, and community engagement initiatives.

Media Appearances

GLWBC Honors Outstanding Business Award Winners. Featured in Great Lakes Women's Business Council

See Now

Work History

1-2020 - 3-2026
Director of Marketing and Engagement at Great Lakes Women's Business Council
1-2020 - 2-2024
Marketing & Engagement Manager at Great Lakes Women's Business Council
10-2008 - 10-2019
Director of Marketing and Events at Guidant Global
10-2008 - 1-2019
Director of Marketing, Impellam Group NA at Impellam Group
10-2008 - 1-2016
Sales Resource Director (Proposal Director) at The Bartech Group

Education

1989 - 1992
Bachelor's degree from University of Michigan
2000 - 2006
Master of Education in Instructional Technology from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 32 Location : West Bloomfield Township, Michigan, United States Job Level : N/A Designation : Director of Marketing and Engagement at Great Lakes Women's Business Council
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michelle

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michelle take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michelle

Personality Compatibility


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