Michelle Micone, MBA

Commander
DISC Type : D

Chief Marketing and Strategic Initiatives Officer at Boston Globe Media

Boston, Massachusetts, United States

Overview

Michelle Micone is a marketing and strategic initiatives leader at Boston Globe Media, focused on innovation, consumer journeys, and revenue growth. Her extensive experience spans roles at the NFL and Hasbro, showcasing her expertise in brand strategy and product development. She holds an MBA from Northeastern University and is praised for being intelligent, energetic, and visionary.

Michelle is dedicated to community service, serving as a Board Member for the House of Possibilities, an organization supporting children and adults with disabilities. She also actively supports community programs like Globe Santa, which provides holiday gifts to children in need, reflecting her commitment to helping families.

She is an investor in and Advisory Board Member for Screen Skinz, a startup that creates customizable phone screen protectors and was featured on Shark Tank.

Personality Overview

Risk-Taker

Candid & Clear

Very Quick

They take a lot of pride in personal achievements.  They respond well to strong and respectful communication. They are not always relationship oriented.

Topics They Care About

Media Innovation
Leads innovation programs at Boston Globe Media, focusing on launching new products, expanding into new markets, and adapting to changes in digital content discovery.
Brand Growth
Has a proven record of expanding major brands like the NFL and Hasbro into new categories to increase audience reach and drive revenue growth.
Consumer Journey
Expresses an obsession with understanding and improving the consumer journey through enhanced product development and strategic communication.

Media Appearances

We are excited to announce that Michelle Micone, Chief Marketing and Strategic Initiatives Officer, joins Boston Globe Media. Featured in Instagram (Boston Globe Media)

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Michelle Micone to Join Boston Globe Media as VP, Innovation and Strategic Initiatives. Featured in Editor & Publisher

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Michelle Micone – Boston Globe Media Profile. Featured in Boston Globe Media

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Work History

4-2025
Chief Marketing and Strategic Initiatives Officer at Boston Globe Media
10-2020 - 4-2025
Senior Vice President, Innovation and Strategic Initiatives at Boston Globe Media
11-2023
Board Member at House of Possibilities
Advisory Board Member at Screen Skinz
9-2017 - 2-2020
Sr. Vice President, Consumer Products at National Football League (NFL)

Education

2006 - 2007
Master of Business Administration - MBA from D'Amore-McKim School of Business at Northeastern University
Bachelor of Arts - BA from UCLA

More Information

Social Presence :

Prographics :

Exp : 24 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Marketing and Strategic Initiatives Officer at Boston Globe Media
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michelle

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Michelle take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Michelle

Personality Compatibility


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