Michelle Rivera

Critic
DISC Type : C

Manager External Innovation, Haircare & Styling at Wella Company

Oak Ridge, New Jersey, United States

Overview

Michelle Rivera is a product innovation leader at Wella Company, managing External Innovation for Haircare & Styling. With over 20 years of experience, she specializes in trend-driven formulation and technical marketing. People who have worked with her describe her as hard-working, energetic, and a team player.

Passionate about the beauty industry, she continually expands her knowledge. She recently earned a certificate in Beauty Industry Essentials from FIT and completed a course on leveraging generative AI for productivity in project management, demonstrating a commitment to staying at the forefront of industry trends and technology.

She recently co-developed a "Hair and Body Jellies" prototype that won a 2024 C&T Allé Award for product innovation.

Personality Overview

Critic

Information Seeker

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Haircare Innovation
Her current role at Wella focuses on external innovation in haircare and styling. She also recently published an article on hair and scalp care.
Trend Forecasting
Her expertise involves identifying emerging consumer trends and translating them into new product formulations and ingredient stories.
AI in Product Management
She recently completed a course on using generative AI to enhance productivity, indicating an interest in applying new technologies to her workflow.

Media Appearances

Michelle has no verified media appearances

Work History

9-2025
Manager External Innovation, Haircare & Styling at Wella Company
12-2022 - 10-2025
Senior Formulation Chemist at Presperse Corporation
3-2019 - 12-2022
Senior Technical Service Chemist at Symrise AG
1-2017 - 10-2019
Technical Service Chemist at Symrise AG
8-2014 - 1-2017
Inside Sales Account Rep at Symrise AG

Education

2007 - 2011
Bachelor's degree from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 19 Location : Oak Ridge, New Jersey, United States Job Level : Middle Designation : Manager External Innovation, Haircare & Styling at Wella Company
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Michelle

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michelle take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michelle

Personality Compatibility


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