Michelle Rivera in

Michelle Rivera

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Manager External Innovation, Haircare & Styling at Wella Company
📍 Oak Ridge, New Jersey, United States

Michelle Rivera is a product innovation leader at Wella Company, managing External Innovation for Haircare & Styling. With over 20 years of experience, she specializes in trend-driven formulation and technical marketing. People who have worked with her describe her as hard-working, energetic, and a team player.

Passionate about the beauty industry, she continually expands her knowledge. She recently earned a certificate in Beauty Industry Essentials from FIT and completed a course on leveraging generative AI for productivity in project management, demonstrating a commitment to staying at the forefront of industry trends and technology.

She recently co-developed a "Hair and Body Jellies" prototype that won a 2024 C&T Allé Award for product innovation.

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Experience
19 Years
Current Role
Manager External Innovation, Haircare & Styling
Job Level
Middle
Location
Oak Ridge, New Jersey, United States
Personality Overview

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Priorities

Topics Michelle cares about

Haircare Innovation
Her current role at Wella focuses on external innovation in haircare and styling. She also recently published an article on hair and scalp care.
Trend Forecasting
Her expertise involves identifying emerging consumer trends and translating them into new product formulations and ingredient stories.
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Career

Work history

9-2025
Manager External Innovation, Haircare & Styling
Wella Company
12-2022 - 10-2025
Senior Formulation Chemist
Presperse Corporation
3-2019 - 12-2022
Senior Technical Service Chemist
Symrise AG
1-2017 - 10-2019
Technical Service Chemist
Symrise AG
8-2014 - 1-2017
Inside Sales Account Rep
Symrise AG
In the press

Media appearances

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Education
2007 - 2011
Bachelor's degree
University of Phoenix
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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