Michelle Roberts

Cheerleader
DISC Type : Is

Marketing Director, Integrated Cross-Channel Story Activation at Salesforce

San Francisco Bay Area, United States

Overview

Michelle has no verified overview

Personality Overview

Considerate

Cheerful

Affable

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Michelle has no verified topics they care about

Media Appearances

Michelle has no verified media appearances

Work History

4-2025
Marketing Director, Integrated Cross-Channel Story Activation at Salesforce
7-2024 - 4-2025
Director, Product Marketing, Customer Stories at Salesforce
2-2021 - 8-2024
Senior Manager, Marketing & Content Production at Salesforce
6-2014 - 9-2017
Reporter at NBC Bay Area
5-2012 - 5-2014
Anchor and Reporter at WBZ | CBS Boston

Education

Bachelor’s Degree from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Marketing Director, Integrated Cross-Channel Story Activation at Salesforce
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Michelle

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Michelle take some risk or not?

  • They probably won’t put a lot at risk.

You And Michelle

Personality Compatibility


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