Michelle Simms, in

Michelle Simms,

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Chief Executive Officer at Advantage St. John's
📍 St John’s, Newfoundland and Labrador, Canada

Michelle Simms is the CEO of Advantage St. Johns, a regional economic development agency. With over 20 years of executive experience, primarily as the former CEO of the Genesis innovation hub, she specializes in preparing high-growth technology companies for investment. She holds an ICD. D designation from the Directors Education Program.

Described by colleagues as positive and relentless, Michelle has a lifelong passion for entrepreneurship and innovation. She is a dedicated advocate for the Newfoundland and Labrador technology ecosystem, focusing on mentorship and fostering a collaborative community to drive growth and create new opportunities within the province.

She has been repeatedly named one of Atlantic Canadas Top 50 CEOs and was recognized as one of the Top 25 Most Powerful Women in Atlantic Canada.

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Experience
22 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
St John’s, Newfoundland and Labrador, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michelle cares about

NL Tech Ecosystem
Has spent over two decades growing and diversifying the technology sector in Newfoundland and Labrador, fostering a strong startup community through her leadership at Genesis.
Regional Economic Development
Her current role as CEO of Advantage St. John's is focused on amplifying economic growth by enhancing investment and talent attraction to the region.
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Career

Work history

7-2024
Chief Executive Officer
Advantage St. John's
8-2016 - 5-2024
President and CEO
Genesis
11-2019 - 10-2023
Director Board Of Directors
CENGN - (Centre of Excellence in Next Generation Networks)
1-2016 - 11-2020
Director
OceansAdvance Inc.
7-2002 - 6-2016
Vice President, Programs and Operations, Genesis Group
Genesis Centre
In the press

Media appearances

Advantage St. John's appoints Michelle Simms CEO. Featured in SaltWire
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Michelle Simms CEO Advantage St. John's #Mass2025 .... Featured in YouTube
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Education
2018 - 2019
Director's Education Program
Saint Mary's University
2016 - 2016
Executive Leadership
Queen's University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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