Michelle Simms,

Questioner
DISC Type : c

Chief Executive Officer at Advantage St. John's

St John’s, Newfoundland and Labrador, Canada

Overview

Michelle Simms is the CEO of Advantage St. Johns, a regional economic development agency. With over 20 years of executive experience, primarily as the former CEO of the Genesis innovation hub, she specializes in preparing high-growth technology companies for investment. She holds an ICD. D designation from the Directors Education Program.

Described by colleagues as positive and relentless, Michelle has a lifelong passion for entrepreneurship and innovation. She is a dedicated advocate for the Newfoundland and Labrador technology ecosystem, focusing on mentorship and fostering a collaborative community to drive growth and create new opportunities within the province.

She has been repeatedly named one of Atlantic Canadas Top 50 CEOs and was recognized as one of the Top 25 Most Powerful Women in Atlantic Canada.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

NL Tech Ecosystem
Has spent over two decades growing and diversifying the technology sector in Newfoundland and Labrador, fostering a strong startup community through her leadership at Genesis.
Regional Economic Development
Her current role as CEO of Advantage St. John's is focused on amplifying economic growth by enhancing investment and talent attraction to the region.
Startup Incubation
As the long-time CEO of Genesis, she has extensive experience supporting high-growth technology companies from the idea phase to investment readiness and commercial success.

Media Appearances

Advantage St. John's appoints Michelle Simms CEO. Featured in SaltWire

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Michelle Simms CEO Advantage St. John's #Mass2025 .... Featured in YouTube

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Work History

7-2024
Chief Executive Officer at Advantage St. John's
8-2016 - 5-2024
President and CEO at Genesis
11-2019 - 10-2023
Director Board Of Directors at CENGN - (Centre of Excellence in Next Generation Networks)
1-2016 - 11-2020
Director at OceansAdvance Inc.
7-2002 - 6-2016
Vice President, Programs and Operations, Genesis Group at Genesis Centre

Education

2018 - 2019
Director's Education Program from Saint Mary's University
2016 - 2016
Executive Leadership from Queen's University

More Information

Social Presence :

Prographics :

Exp : 22 Location : St John’s, Newfoundland and Labrador, Canada Job Level : Leadership Designation : Chief Executive Officer at Advantage St. John's
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michelle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michelle

Personality Compatibility


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