Michelle Szigeti

Editor
DISC Type : CS

Director at The Sales Factory

Saskatoon, Saskatchewan, Canada

Overview

Michelle Szigeti is a collaborative, process-driven executive at The Sales Factory, specializing in sales enablement, learning & development, and operational excellence. With an MBA Essentials from the University of Toronto, she excels at building high-performing teams. People who have worked with her describe her as enthusiastic and energetic.

Michelle is passionate about helping people succeed, a drive that traces back to her own career journey. She began 15 years ago on a retail sales floor, working her way up to management and eventually into executive leadership in the SaaS industry, giving her a unique perspective on frontline execution.

She successfully transitioned from frontline retail management to executive leadership in the technology sector over 15 years.

Personality Overview

Sometimes Friendly

Skeptic

Fact-Driven

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Sales Enablement
Her entire career focus, from past management roles to her current executive position, is centered on enabling sales teams for high performance and strong go-to-market execution.
Team Development
Leads Learning & Development teams and has a stated passion for helping people succeed, building foundational skills in new hires, and focusing on leadership development.
Operational Excellence
A self-described "process-driven leader" who focuses on improving partner satisfaction, driving measurable results, and bringing structure and clarity to undefined operational spaces.

Media Appearances

Michelle has no verified media appearances

Work History

1-2025
Director at The Sales Factory
10-2022
Senior Sales Enablement Manager at The Sales Factory
2-2019 - 9-2022
Sr Manager of Partner Relations at Vendasta
10-2016 - 4-2021
Manager of Sales Enablement at Vendasta
8-2016 - 10-2016
Partner Success Manager at Vendasta

Education

MBA Essentials from University of Toronto - Rotman School of Management
Business from Athabasca University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Saskatoon, Saskatchewan, Canada Job Level : Mid-senior Designation : Director at The Sales Factory
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Michelle

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Michelle take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Michelle

Personality Compatibility


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