Mike Barrick

Pioneer
DISC Type : dis

Business Dev Manager at NI (National Instruments)

Dallas-Fort Worth Metroplex, United States

Overview

Mike Barrick is a Business Development Manager at NI, focusing on the aerospace and defense sector. An author of technical articles and a recognized industry expert, he has over 18 years of experience in wireless and RF technologies. He holds an MSEE from The University of Texas at Arlington.

A graduate of two Texas universities, Mike earned a bachelors degree from Baylor University and a masters in electrical engineering from UT Arlington. His innovative mindset is demonstrated by his work as a co-inventor on multiple U. S. patents, including one for structurally-embedded electronics.

He is the co-inventor on a U. S. patent for a "Structurally-Embedded Electronics Assembly. "

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AESA Technology
Authored a recent article on the development and testing of Active Electronically Scanned Arrays (AESAs) and their components.
Digital T/R Modules
His recent work and social media posts focus on the industry's shift from analog to digital Transmit/Receive modules for advanced radar systems.
Aerospace & Defense
His current role at NI is dedicated to business development within the aerospace and defense industry.

Media Appearances

Mike has no verified media appearances

Work History

11-2023
Business Dev Manager at NI (National Instruments)
4-2016 - 9-2023
Senior Global Account Manager at Anritsu
7-2010 - 4-2016
Senior Business Development Manager at Anritsu
7-2010
Global Account Manager at Anritsu
3-1991 - 3-1994
RF/Microwave Applications Engineer at HP

Education

BSES from Baylor University
MSEE from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Business Dev Manager at NI (National Instruments)
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mike

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are generally fast movers and can take quick decisions
  • Can Mike take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mike

Personality Compatibility


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