Mike Beauchamp

Trailblazer
DISC Type : DI

Marketing Leader at Bitcoin Depot

Atlanta, Georgia, United States

Overview

Mike is a marketing leader specializing in digital, technology, and media, with experience leading teams at Bitcoin Depot and Hooters of America. He is described by colleagues as digitally savvy, driven, innovative, and an exceptional team builder. Mike studied Business Administration and Communications at Cowley College.

His career shows a unique transition from leading digital strategy for a major restaurant chain for nearly eight years to heading marketing for a leading North American crypto company.

Personality Overview

Achievement-Oriented

Values Relationships

Informal

They are more likely to accept new and exciting technologies.  If they come to believe in your value proposition, they will be your champion. They are charming and can persuade others to support their decisions.

Topics They Care About

Digital Transformation
He led extensive projects modernizing the digital presence and talent acquisition platforms for Hooters of America, focusing on web, mobile, and e-commerce.
Crypto Marketing
As Marketing Leader, he guided Bitcoin Depot's brand positioning and paid media strategy through the critical stage of the company going public.
Team Leadership
Peers and direct reports consistently praise him as an effective, fair, and genuinely supportive leader who excels at building and managing teams.

Media Appearances

Mike has no verified media appearances

Work History

5-2023 - 3-2025
Marketing Leader at Bitcoin Depot
5-2021 - 5-2023
Vice President, Digital Marketing & Technology at Hooters of America
10-2015 - 5-2021
Director of Digital Marketing at Hooters of America
12-2014 - 6-2015
Social Media Manager at Insightpool
1-2013 - 1-2014
Internet Operations Specialist at Tiger Financial Management

Education

2005 - 2007
Business Administration; Communications from Cowley College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : N/A Designation : Marketing Leader at Bitcoin Depot
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mike

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Mike take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mike

Personality Compatibility


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