Mike Booth

Inquirer
DISC Type : cd

VP, Experiential Product Marketing at Workday

San Francisco, California, United States

Overview

Mike has no verified overview

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

4-2025
VP, Experiential Product Marketing at Workday
5-2022 - 3-2025
SVP, Customer Solutions at Skedulo
9-2019 - 5-2022
Vice President | Sales Engineering at Yext
2-2015 - 8-2019
Vice President, Global Solution Strategy at Salesforce
7-2013 - 1-2015
Vice President, Solutions Engineering at Salesforce

Education

2002 - 2004
Master of Science from University of San Francisco
Bachelor of Science from San José State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco, California, United States Job Level : Senior Designation : VP, Experiential Product Marketing at Workday
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mike

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mike take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mike

Personality Compatibility


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