Mike Brownell

Energizer
DISC Type : I

Creative Director at Inspira Marketing Group

Northampton, Massachusetts, United States

Overview

Mike is a Creative Director at Inspira Marketing Group with a passion for connecting brands with people. A graduate of Michigan State University and the Chicago Portfolio School, his expertise lies in uncovering and elevating a brands hidden potential across any medium or platform.

At his core, Mike is a creator who is fascinated by how brands can better engage with their audience. This interest extends beyond his professional work, as shown by his noted interest in major brands like General Motors, suggesting a genuine passion for great marketing and product experiences.

He believes the most fascinating challenge is helping a brand with unfound potential connect better with people.

Personality Overview

Relationship Oriented

Enthusiastic

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Brand Storytelling
His focus is on helping brands connect with people, which is rooted in creating compelling narratives and experiences.
Experiential Marketing
As a Creative Director at Inspira Marketing Group, he is deeply involved in creating immersive and engaging brand activations.
Automotive Branding
Lists General Motors as a company of interest, indicating a specific curiosity and focus on the automotive industry.

Media Appearances

Mike has no verified media appearances

Work History

10-2023
Creative Director at Inspira Marketing Group
9-2021 - 10-2023
Associate Creative Director at The Marketing Arm
8-2010 - 9-2021
Senior Copywriter at Schafer Condon Carter (SCC)
9-2021
Associate Creative Director at Schafer Condon Carter (SCC)
10-2005 - 11-2007
Broadcast Traffic Coordinator at GSD&M

Education

2008 - 2009
Advertising from Chicago Portfolio School
1996 - 2000
Bachelor's degree from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Northampton, Massachusetts, United States Job Level : Mid-senior Designation : Creative Director at Inspira Marketing Group
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mike

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mike take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Mike

Personality Compatibility


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