Phil Skelding

Observer
DISC Type : ci

Managing Director at Fine Lady Bakeries Limited

Cheltenham, England, United Kingdom

Overview

Phil Skelding is a seasoned food industry executive with over three decades of senior leadership experience. He has a strong track record in both commercial and operational roles, having served as Managing Director for major companies like Greencore, Samworth Brothers, and Frostkrone Food Group before his current role at Fine Lady Bakeries.

His career demonstrates a consistent trajectory of leadership, having been appointed Managing Director at four separate, prominent UK food manufacturers.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Food Industry Leadership
His career spans over 30 years, holding Managing Director roles at several major UK food manufacturers like Greencore, Samworth Brothers, and Fine Lady Bakeries.
Commercial Growth
He possesses a strong track record in commercial roles, and his mandate at previous companies was explicitly to drive significant business growth.
Bakery Sector
As the current Managing Director of Fine Lady Bakeries, one of the UK's leading bakery businesses, he is deeply involved in this specific market.

Media Appearances

Phil has no verified media appearances

Work History

10-2025
Managing Director at Fine Lady Bakeries Limited
8-2022 - 10-2025
UK Managing Director at Frostkrone Food Group
9-2018 - 8-2022
Managing Director at Samworth Brothers
11-2015 - 8-2018
Business Unit Managing Director at Greencore
7-2010 - 11-2015
Site Director at Greencore

Education

1985 - 1993
Education details unavailable from Heolddu comprehensive school
Education details unavailable from NA

More Information

Social Presence :

Prographics :

Exp : N/A Location : Cheltenham, England, United Kingdom Job Level : N/A Designation : Managing Director at Fine Lady Bakeries Limited
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Phil

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Phil take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Phil

Personality Compatibility


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